We’ve spent decades guiding flyfishers, testing gear in tough Australian conditions, and refining what we know works. You’ll find the flies we tie with confidence, the outfits we’ve built from the ground up, and the books and tools we recommend to anyone who takes fly fishing seriously. Nothing here is filler — everything has been created, selected or endorsed by the people behind the counter.

Gearing up for the Goulburn, heading offshore, teaching a mate to cast or fine-tuning your own loop — you’ll find gear built with intent and backed by experience. Shop online or visit us in South Melbourne to gear up with flyfishers who live it daily.