Born in New Zealand and built for the demands of modern flyfishers, Primal Rod Co blends science, feel and function into every build. Their rods are developed in-house using proprietary technologies like CCC (Compressed Carbon Chain) for faster recovery and better casting accuracy — not to mention serious lifting power when it counts. This isn’t generic OEM production; it’s a performance-first brand trusted across fresh, salt and technical euro applications.

From youth-focused kits to heavy saltwater sticks, the Primal fly rod range covers every corner of Australian fly fishing. If you’re looking for a primal rod that feels as good as it performs, you’re in the right place. Shop online or visit The Flyfisher in South Melbourne to explore the full Primal range.